Benefits of Black Hat Techniques

The "black hat" techniques are used to manipulate rankings in the search engines.
The black hatters "churn-and-burn" websites, and in three months of that website's existence, can easily make over 100k from each site.
The black hatters keep the search engines on their toes by constantly pushing the boundaries of manipulating data and information on the web. It forces the search engines to continually re-think their approach on ranking the content found on the Internet.
While the black hatter relies on automation to obtain goals, the rest of us have to do it with effort.
The elite black hatters are smart enough to know when they have been beaten in a specific area, and will simply turn their focus to another topic.


Thanks,

Ritu