Search engines are the market makers of the Internet. They connect consumers with providers at the very moment of consumer interest and enable all to find exactly what is required, when we want it. They bring great efficiency to the Internet and our lives.
If you are not positioned to be where your customer is when your customer is ready to buy, you lose. Your competitor who is in that place at that time wins. The first purpose of search engine optimization is to be positioned in the places where your customer is. The second purpose is to be positioned higher than your competitors in these places. For this SEO is most important as it helps in qualified traffic generating from search engines, to ensure their Web sites are correctly optimized for good positioning in search results.
Compared with traditional media advertising or paid online advertising, Search Engine Optimisation provides tremendous increase in traffic for the small cost of web developer's Search Engine Optimisation services. It is estimated that 90% of all online traffic is achieved through the various search engines.
If you're not listed within the first 20 or 30 search engine rankings, you lose traffic, no matter how many engines you submitted your site to. The secret is to use search engine positioning techniques that will rank you higher than your competitors.
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